SUPPORTING SERVICE
Platform-Specific Expertise
Deep, hands-on knowledge across WordPress, Shopify, Magento, BigCommerce, Drupal, Webflow, Contentful, Sanity, React/Next.js, and Salesforce Commerce Cloud.
OVERVIEW
The platform determines what's possible
SEO best practices are universal in theory and platform-specific in practice. How you implement structured data, control crawl budget, manage faceted navigation, or ship a fast page experience depends entirely on the system your site runs on. A recommendation that is trivial on WordPress can be a multi-sprint engineering project on a headless stack, and a pattern that works on Shopify can be impossible on Magento without a custom build.
This is where generalist SEO advice breaks down. Telling a developer to "fix the canonical tags" or "improve Core Web Vitals" is useless without knowing how that platform handles templates, theming, caching, and URL generation. We close that gap by speaking the language of each system, so our recommendations are not just correct in principle but actually shippable.
Our team carries real implementation experience across content management systems, hosted e-commerce platforms, enterprise commerce suites, headless CMS back ends, and modern JavaScript frameworks. We know the SEO failure modes that recur on each, from JavaScript rendering issues on React and Next.js to faceted navigation and duplicate content patterns on large catalogs.
For several platforms we maintain dedicated pages that go deeper on the specifics. Wherever your site lives, the principle is the same: recommendations grounded in how your platform actually works, handed to your developers in a form they can implement.
WHAT'S INCLUDED
Tangible Deliverables
Platform-aware work that your engineering and content teams can act on directly.
Platform-Aware Technical Audits
Audits that account for how your specific system handles crawlability, indexation, templates, and rendering, not generic checklists.
Implementation-Ready Recommendations
SEO fixes written in the language of your platform, scoped so your developers know exactly what to build.
Structured Data Implementation
Schema markup implemented the way your platform supports it, from plugins and apps to custom template code.
Faceted Navigation & Catalog SEO
Handling of faceted navigation, pagination, and duplicate content patterns that recur on large e-commerce catalogs.
JavaScript Rendering Strategy
Rendering guidance for React, Next.js, and other frameworks so critical content and links are reliably crawled and indexed.
Performance & Core Web Vitals
Page experience improvements tuned to how your platform builds, caches, and serves pages.
Migration & Replatforming Support
URL mapping, redirects, template parity, and monitoring to protect organic visibility through a platform change.
Developer Collaboration
Direct work with your engineering team through tickets, sprint planning, and reviews so SEO work actually ships.
PLATFORMS WE KNOW
Where We Go Deep
A sample of the platforms we work in daily. Explore our dedicated pages for the systems where we publish detailed guidance.
OUR APPROACH
How We Work
We translate SEO strategy into platform-native recommendations your developers can ship.
Understand the Stack
We map how your platform handles templates, URLs, rendering, and caching so recommendations fit how it actually works.
Translate Strategy
We convert SEO priorities into platform-native, implementation-ready specs your developers can build without guesswork.
Ship & Verify
We collaborate through implementation and verify that crawling and indexing match the intended outcome.
FAQ
Common Questions
Answers to the questions teams ask most about platform-specific SEO.
Why does the platform matter so much for SEO?+
Best practices are universal, but implementation is not. How a system handles templates, URLs, caching, structured data, and rendering decides whether a recommendation takes an afternoon or a multi-sprint engineering effort. Knowing the platform means our advice is both correct and actually shippable.
What if my platform is not one you list?+
The platforms shown are a representative sample, not a limit. Our team has worked across many content management systems, e-commerce platforms, and custom stacks. We adapt to your environment and, where we are less familiar with a niche system, we ramp quickly by working closely with your developers.
Do you work directly with our developers?+
Yes. We hand recommendations to engineering in a form they can implement, with the platform-specific detail they need. We can join sprint planning, review pull requests, and clarify tickets so SEO work ships cleanly rather than stalling.
Can you help with a replatforming or migration?+
Absolutely. Migrations are one of the highest-risk moments for organic visibility. We plan URL mapping, redirects, template parity, and structured data ahead of the move and monitor closely afterward to protect rankings through the transition.
How do you handle JavaScript-heavy sites?+
For React, Next.js, and other JavaScript frameworks we focus on rendering strategy, ensuring critical content and links are available to crawlers, and verifying that indexing matches what users see. We tailor the approach to how your app is built and served.
EXPLORE MORE
Related Services
Platform expertise underpins the rest of the search program.
Running on a specific platform?
Let's talk about what is possible on your stack and how to ship it.