ABOUT US
About SHAY Group
We exist to help brands achieve sustainable, measurable growth through search. Our mission is to be the most technically excellent, transparent, and results-driven SEO partner in the industry.
OUR APPROACH
How we work
Three pillars guide everything we do, from initial audits to ongoing optimization.
Data-Driven
Every decision backed by data, not guesswork. We analyze, test, measure, and iterate to ensure every action moves the needle.
Transparent
Real-time reporting, no black-box tactics. You see exactly what we're doing, why we're doing it, and how it's performing.
Results-Obsessed
We measure success by your business outcomes (revenue, leads, and growth) not vanity metrics.
WHAT WE BELIEVE
The future of search is here
Search is undergoing its biggest transformation in two decades. AI-powered experiences from Google, ChatGPT, Perplexity, Gemini, and others are fundamentally changing how people find information, evaluate brands, and make purchasing decisions.
Most SEO agencies are still playing yesterday's game. We're building for tomorrow.
At SHAY Group, we believe brands need a partner who understands both the traditional foundations of search, technical excellence, authoritative content, strategic link building, and the emerging landscape of generative AI, answer engines, and large language model optimization.
The brands that invest in both will own the next decade of search. We're here to make sure you're one of them.
OUR EXPERTISE
Platforms we know inside and out
We bring deep, platform-specific knowledge to every engagement, no generic playbooks.
OUR STORY
Built for how search actually works now
SHAY Group was founded on a simple conviction: the discipline of search visibility was being reshaped faster than most agencies were willing to admit. As generative AI moved from novelty to default, the question stopped being "how do we rank on Google" and became "how do we get found everywhere people now ask questions."
We built the agency to answer that question with rigor rather than hype. That means treating technical SEO, content, and authority as the durable foundation they have always been, and layering on the new mechanics of answer engines, large language models, and AI overviews on top of, not in place of, that foundation.
Our philosophy is principle-first. We believe in earned visibility over shortcuts, in transparency over black-box tactics, and in measuring our work against the only metrics that matter to a business: revenue, qualified demand, and durable growth. We would rather build something that compounds for years than chase a tactic that fades in a quarter.
Above all, we see ourselves as a partner for the AI-search era, one that understands both where search has been and where it is going, and that can guide brands through a transition that is only accelerating.
MEET THE TEAM
The people behind the work
SHAY Group is a team of specialists who live and breathe search. Get to know the people driving your results.
Steffan Hernandez
Founder
Full-service SEO strategist and agency founder with deep expertise across technical SEO, GEO, and paid media.
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Curt Myhre
SEO & Content Marketing Strategist
13+ years building brands through organic search, content strategy, and AI-driven optimization.
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Gary Sanders
SEO & Content Strategist
15+ years building organic growth through technical SEO, content strategy, and AI/GEO optimization.
View profile →HOW WE ENGAGE
What working with SHAY looks like
A clear, collaborative engagement model designed to build trust and momentum from day one.
Discovery Call
We start by understanding your goals, market, and current performance, with no obligation, just a candid conversation about fit.
Proposal & Roadmap
We share a clear scope, a prioritized roadmap, and the outcomes we will hold ourselves accountable to.
Onboarding
We get aligned on access, tooling, and reporting, then run a baseline audit so every result is measured from a known starting point.
Ongoing Partnership
We execute, report transparently, and meet regularly to review progress and adapt the strategy as search evolves.
Let's work together
Ready to future-proof your search strategy? We'd love to hear about your goals.