Curt Myhre

Curt Myhre has spent more than 13 years at the intersection of entrepreneurship and organic search, building brands from the ground up and scaling them through disciplined, data-driven content and SEO strategy. As both a founder and practitioner, he understands that sustainable growth requires more than rankings. It requires the right traffic, the right messaging, and a content engine built to compound over time.

His career spans a wide range of industries and business models, giving him a pattern-recognition advantage that translates into faster diagnoses, sharper strategy, and content that actually performs. Whether working with early-stage companies building their first content program or established brands looking to defend and expand their organic footprint, Curt brings the same level of strategic rigor and hands-on execution.

In recent years, Curt has deepened his focus on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), the emerging disciplines that determine how brands are represented in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Gemini, and beyond. He was an early practitioner in this space and has developed frameworks for building brand visibility in AI search that go beyond traditional SEO playbooks.

Before joining SHAY Group, Curt founded and operated several digital ventures, giving him firsthand experience with the pressures and priorities of business ownership. That entrepreneurial background shapes everything about how he approaches client work, with an owner's mentality, a bias toward outcomes, and zero tolerance for vanity metrics.

His approach to content and SEO is rooted in the belief that the best strategy is one a team can actually execute. He builds programs that are ambitious but operationally realistic, with clear priorities, measurable milestones, and a roadmap that makes sense to stakeholders at every level of an organization.